Frequently Asked Questions

About Us & Regulatory

  • We provide SEBI-registered investment advisory services, helping individuals and institutions make informed, goal-based investment decisions.

  • Yes, we are a SEBI-registered Investment Advisor, ensuring full regulatory compliance and client-first fiduciary standards.

Getting Started

  • You can fill out our onboarding form or schedule a free consultation. We’ll understand your goals, assess your risk profile, and take it from there.

  • It’s simple. We assess your goals, risk profile, and current investments - then deliver a customized investment plan and ongoing advice.

  • Initial onboarding typically takes 2–5 business days depending on your availability and document submission.

  • There’s no strict minimum, but we typically work best with clients investing ₹25 lakhs or more.

  • We begin with a diagnostic of your current investments and help you optimize the portfolio as per your goals and risk profile.

  • You can reach us anytime via email or WhatsApp. We also offer regular review calls and portfolio updates to keep you aligned and informed.

Fee Structure & Model

  • No. We only offer advisory services. Your funds remain in your own trading and demat accounts.

  • We follow a 100% fee-only model. We don’t earn commissions or promote any financial products - ensuring complete objectivity.

  • We follow a fixed-fee model as per SEBI guidelines. There are no commissions, no hidden costs, and no percentage-based charges on assets under management (AUM).

  • You receive a personalized investment plan, ongoing rebalancing recommendations, portfolio reviews, and priority access to our advisory team.

  • We offer personalized advice - not execution or pooled investments. You retain full control over your accounts and execute transactions yourself.

Investment Strategy & Execution

  • We use a disciplined, research-backed process that focuses on fundamentals, sector cycles, and margin of safety principles.

  • Yes. You’ll get access to a dedicated platform (website and app) to track your portfolio in real time, complete with analytics and insights.

  • You’ll receive real-time analytics and investment reports via our client dashboard.

  • We don’t promise returns. Our focus is on helping you build long-term wealth with discipline, diversification, and downside protection.

  • We focus only on direct equity investing - customized to your goals, experience, and tax considerations.

  • We do not share model portfolios publicly, but during onboarding, we’re happy to walk you through anonymized case studies and performance reviews.

  • Absolutely. You retain full control and can selectively implement any recommendations based on your preferences.

  • We’re platform-agnostic and can work with any broker of your choice.

  • We are advisory-first, but upon client approval, we can provide execution support as a value-added service.

  • We follow a low-churn, long-term investing strategy and only make changes when necessary - not based on market noise or headlines.

  • No. We believe in disciplined investing, valuation-based entry points, and long-term value - not speculation or timing.