Frequently Asked Questions
About Us & Regulatory
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We provide SEBI-registered investment advisory services, helping individuals and institutions make informed, goal-based investment decisions.
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Yes, we are a SEBI-registered Investment Advisor, ensuring full regulatory compliance and client-first fiduciary standards.
Getting Started
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You can fill out our onboarding form or schedule a free consultation. We’ll understand your goals, assess your risk profile, and take it from there.
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It’s simple. We assess your goals, risk profile, and current investments - then deliver a customized investment plan and ongoing advice.
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Initial onboarding typically takes 2–5 business days depending on your availability and document submission.
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There’s no strict minimum, but we typically work best with clients investing ₹25 lakhs or more.
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We begin with a diagnostic of your current investments and help you optimize the portfolio as per your goals and risk profile.
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You can reach us anytime via email or WhatsApp. We also offer regular review calls and portfolio updates to keep you aligned and informed.
Fee Structure & Model
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No. We only offer advisory services. Your funds remain in your own trading and demat accounts.
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We follow a 100% fee-only model. We don’t earn commissions or promote any financial products - ensuring complete objectivity.
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We follow a fixed-fee model as per SEBI guidelines. There are no commissions, no hidden costs, and no percentage-based charges on assets under management (AUM).
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You receive a personalized investment plan, ongoing rebalancing recommendations, portfolio reviews, and priority access to our advisory team.
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We offer personalized advice - not execution or pooled investments. You retain full control over your accounts and execute transactions yourself.
Investment Strategy & Execution
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We use a disciplined, research-backed process that focuses on fundamentals, sector cycles, and margin of safety principles.
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Yes. You’ll get access to a dedicated platform (website and app) to track your portfolio in real time, complete with analytics and insights.
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You’ll receive real-time analytics and investment reports via our client dashboard.
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We don’t promise returns. Our focus is on helping you build long-term wealth with discipline, diversification, and downside protection.
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We focus only on direct equity investing - customized to your goals, experience, and tax considerations.
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We do not share model portfolios publicly, but during onboarding, we’re happy to walk you through anonymized case studies and performance reviews.
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Absolutely. You retain full control and can selectively implement any recommendations based on your preferences.
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We’re platform-agnostic and can work with any broker of your choice.
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We are advisory-first, but upon client approval, we can provide execution support as a value-added service.
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We follow a low-churn, long-term investing strategy and only make changes when necessary - not based on market noise or headlines.
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No. We believe in disciplined investing, valuation-based entry points, and long-term value - not speculation or timing.